In central Södermalm, Stockholm, you’ll find the shopping center Ringen. A local hub with over 60 shops and restaurants, including a modern food court called Teatern.

Ringen’s communication strategy is to highlight and promote relevance to the Södermalm locals. To put retail offerings in context to everyday life, and communicate the value of being the Södermalm one-stop market place.

My job as a social media manager for Ringen was to create content from start to finish. I was developing strategies, exploring ideas, filming and taking photos, editing, writing captions, publishing and managing analytics. Sometimes in teams, but mostly on my own.